As a longstanding fan of Hip-Hop, whether it be from today’s day in age or the generations of the past, I enjoy when I get a chance to see the artists that I follow develop themselves off of the beat as well. As an inspiring young businessman, I tend to respect artists that have their hands in multiple pots and understand the value of having multiple streams of income. Though they make millions through album sales, touring, promotions, and appearances, the most financially responsible artists know that they can use their capital to invest in other streams of income. While everyone knows about legends Hip-Hop such as Jay Z and P. Diddy creating their respective business empires, there are a few artists careers that I have been following that should also be put on notice. Since this blog is focused upon the ever growing industry of cannabis, our feature for today will be an artist who has made a successful career out of his marijuana based verses and lifestyle:
Since releasing his first mixtape in 2006, Prince of the City: Welcome to Pistolvania, Wiz Khalifa has established himself as one of the more prominent artists in the game. The Pittsburgh rapper, heavily influenced by marijuana consumption, has named the majority of his mixtapes or albums based off of cannabis. Titles include Kush and Orange Juice, Rolling Papers I and II, Burn After Rolling, 28 Grams, Bong Rips, and many more. Of course, there are many artists who are also avid supporters of recreational cannabis use, there are few that have actually turned their passion into tangible dollars. Wiz Khalifa is one of them.
Along with his music, Wiz Khalifa has extended his empire to the digital marketplace and cannabis retail front. On April 20th, 2017, Wiz Khalifa launched his own mobile video game called Wiz Khalifa’s Weed Farm. The Pittsburgh native worked in tandem with Metamoki, a boutique gaming studio that specializes in making apps on the free-to-play market. The app gives users a virtual glimpse into the future of the cannabis industry. Gamers have the opportunity to grow, harvest, and reinvest their money into the marketplace. Throughout the course of the game, users will receive updates that will allow them to expand their business across the US as cannabis is legalized in the virtual world. In an article posted by Forbes in November of 2017, just 6 months after the release of the game, Wiz Khalifa’s Weed Farm had already gotten 4 million downloads.
In the year prior to the release of his gaming app, Wiz Khalifa had already begun selling his own line of marijuana products. Early in 2016, Khalifa announced his partnership with Colorado-based RiverRock Cannabis to sell his own strain, Khalifa Kush. In addition to Khalifa Kush, or KK, Wiz Khalifa and RiverRock have already begun to sell many infused products and concentrates. Khalifa Kush released on April 20th of 2016, and of course, it is not a simple coincidence. According to Forbes, Khalifa brought in an excess of $28 million in 2017 due to Khalifa Kush and the Weed Farm mobile app.
The rapper has never been shy about his love for marijuana, and has even expanded his business onto the Big Screen. In 2012, Snoop Dogg and Wiz Khalifa appeared in the film Mac and Devin Go To High School. Directed by Dylan Brown, the film is a story about two high school students, Mac and Devin form an unlikely bond. The geeky Wiz Khalifa, or “Dev” as called in the movie, befriends Snoop Dogg, or “Mac”, who then introduces him to cannabis. The movie has been considered one of the more successful comedies that revolves around cannabis use.
The moral of Wiz Khalifa’s story, is that there is always a way to monetize your passions. Prior to his music career, I am sure that he never thought he would own his own strain. After working his way to becoming a national artist, he continued to let his passions drive his business as well. The consumption of cannabis might be his, but to those reading, I hope you all can find a way to make money off of what you love!