Artist Feature: 2 Chainz Launches Gas Cannabis Co.

Following in the footsteps of many fellow artists, Tauheed Epps,  known as 2 Chainz, has decided to launch his own line of cannabis based products. Formerly known as Titty Boi, 2 Chainz has been a staple of the Atlanta music scene for a while now.2 Chainz

Born and raised in College Park, Georgia, 2 Chainz attended North Clayton High School. Tauheed Epps was raised by his mother mainly, as his father was in and out of prison multiple times. Though he was a star basketball player and ranked second in his graduating class, 2 Chainz also dealt marijuana and other drugs. At the age of 15 years old, 2 Chainz was arrested for possession of cocaine, yet he rebounded to make a career out of his talent on the court. Epps attended Alabama State University from 1995 to 1997, yet transferred to Virginia State University after some “complications”, which he is reluctant to speak of.

While in college, Epps formed the hip-hop duo Playaz Circle with Earl Conyers, a friend from high school. Though it took him a while to break into the main stream hip-hop market, it is now undisputed that 2 Chainz has a real influence in the industry. 2 Chainz is currently signed to Def Jam Records, and has 4 successful studio albums and 10 mixtapes in his discography. Since his debut studio album, Based on a T.R.U Story, 2 Chainz has never looked back. Now at age 41, it is clear that the artist has learned how to make money off of what he loves; including cannabis.

On October 29th, 2 Chainz revealed that he is partnering with Green Street Agency to launch Gas Cannabis Company. The name plays off of one of the many nicknames that people have for marijuana. People refer to marijuana as pot, tree, weed, and in this case, gas. The brand carries three different strands of premium weed, which are all named after the different octane levels you can find at your local gas station. The company’s baseline offering is called the 87 line, which is considered, “the most affordable”. The rapper follows up with an 89 Gas line that caters to those who want a “supercharged and powerful” but “smooth ride”. Inevitably, the company offers the highest quality strain under its 93 line. All three strains are available in either pre-rolls or 3.5 oz. packages. Though at the moment they do not offer concentrates or edibles, the official press release indicates that the company plans to do so soon.

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Depiction of the given products that Gas Cannabis Co. will offer initially. Pre-roll’s and 3.5 oz. packages.

Similar to his first studio album that was released, the name of the company also stands for something more than what is indicated on the surface. In his first album, Based on a T.R.U Story, TRU stand for “The Real University”. He takes a page out of his own book with his cannabis company, and revealed that GAS stands for “Good A** S**t”. The rapper and weed connoisseur goes further to say,

“I know quality GAS by the look, the feel, the smoke… GAS stands for one thing, and you’ll know it when you experience it. It’s top-end, but at an affordable price, because I want everyone to be able to understand that GAS is the real fire.” – 2 Chainz, Gas Company Co., 2018

The company is currently housed at the Westside Station dispensary in Van Nuys, CA. Green Street Agency has also partnered with popular artists Rae Sremmurd, The Game, Snoop Dogg, and Waka Flocka Flame to develop other successful strands. The company has capitalized on their ability to connect entertainers to the industry in a way that makes money for both parties. Their mission statement is as follows, Green Street

“We’re a full service creative agency that works exclusively within the marijuana industry. We enable brands to connect with influencers and consumers through non-traditional means to build brand awareness and loyalty.” – Green Street Agency, 2018

Be on the look for other partnerships that Green Street Agency initiates. Already a large player in the industry, I am sure that we will continue to see their name circulate as the industry continues to grow!

Article: 2 Chainz Launches Premium Marijuana Brand

Website: Green Street Agency

 

Artist Feature: Wiz Khalifa’s Success in the Cannabis Industry

As a longstanding fan of Hip-Hop, whether it be from today’s day in age or the generations of the past, I enjoy when I get a chance to see the artists that I follow develop themselves off of the beat as well. As an inspiring young businessman, I tend to respect artists that have their hands in multiple pots and understand the value of having multiple streams of income. Though they make millions through album sales, touring, promotions, and appearances, the most financially responsible artists know that they can use their capital to invest in other streams of income. While everyone knows about legends Hip-Hop such as Jay Z and P. Diddy creating their respective business empires, there are a few artists careers that I have been following that should also be put on notice. Since this blog is focused upon the ever growing industry of cannabis, our feature for today will be an artist who has made a successful career out of his marijuana based verses and lifestyle:

Wiz Khalifa

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Since releasing his first mixtape in 2006, Prince of the City: Welcome to Pistolvania, Wiz Khalifa has established himself as one of the more prominent artists in the game. The Pittsburgh rapper, heavily influenced by marijuana consumption, has named the majority of his mixtapes or albums based off of cannabis. Titles include Kush and Orange Juice, Rolling Papers I and II, Burn After Rolling, 28 Grams, Bong Rips, and many more.  Of course, there are many artists who are also avid supporters of recreational cannabis use, there are few that have actually turned their passion into tangible dollars. Wiz Khalifa is one of them.

Along with his music, Wiz Khalifa has extended his empire to the digital marketplace and cannabis retail front. On April 20th, 2017, Wiz Khalifa launched his own mobile video game called Wiz Khalifa’s Weed Farm. The Pittsburgh native worked in tandem with Metamoki, a boutique gaming studio that specializes in making apps on the free-to-play market. The app gives users a virtual glimpse into the future of the cannabis industry. Gamers have the opportunity to grow, harvest, and reinvest their money into the marketplace. Throughout the course of the game, users will receive updates that will allow them to expand their business across the US as cannabis is legalized in the virtual world. In an article posted by Forbes in November of 2017, just 6 months after the release of the game, Wiz Khalifa’s Weed Farm had already gotten 4 million downloads.

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Wiz Khalifa’s Weed Farm is currently ranked the #66 Strategy Game and has a 4.8 Star Rating on the app store

 

In the year prior to the release of his gaming app, Wiz Khalifa had already begun selling his own line of marijuana products. Early in 2016, Khalifa announced his partnership with Colorado-based RiverRock Cannabis to sell his own strain, Khalifa Kush. In addition to Khalifa Kush, or KK, Wiz Khalifa and RiverRock have already begun to sell many infused products and concentrates. Khalifa Kush released on April 20th of 2016, and of course, it is not a simple coincidence. According to Forbes, Khalifa brought in an excess of $28 million in 2017 due to Khalifa Kush and the Weed Farm mobile app.

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The rapper has never been shy about his love for marijuana, and has even expanded his business onto the Big Screen. In 2012, Snoop Dogg and Wiz Khalifa appeared in the film Mac and Devin Go To High School. Directed by Dylan Brown, the film is a story about two high school students, Mac and Devin form an unlikely bond. The geeky Wiz Khalifa, or “Dev” as called in the movie, befriends Snoop Dogg, or “Mac”, who then introduces him to cannabis. The movie has been considered one of the more successful comedies that revolves around cannabis use.

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Advertisement for Mac & Devin Go To High School Starring Snoop Dogg and Wiz Khalifa

The moral of Wiz Khalifa’s story, is that there is always a way to monetize your passions. Prior to his music career, I am sure that he never thought he would own his own strain. After working his way to becoming a national artist, he continued to let his passions drive his business as well. The consumption of cannabis might be his, but to those reading, I hope you all can find a way to make money off of what you love!