Following in the footsteps of many fellow artists, Tauheed Epps, known as 2 Chainz, has decided to launch his own line of cannabis based products. Formerly known as Titty Boi, 2 Chainz has been a staple of the Atlanta music scene for a while now.
Born and raised in College Park, Georgia, 2 Chainz attended North Clayton High School. Tauheed Epps was raised by his mother mainly, as his father was in and out of prison multiple times. Though he was a star basketball player and ranked second in his graduating class, 2 Chainz also dealt marijuana and other drugs. At the age of 15 years old, 2 Chainz was arrested for possession of cocaine, yet he rebounded to make a career out of his talent on the court. Epps attended Alabama State University from 1995 to 1997, yet transferred to Virginia State University after some “complications”, which he is reluctant to speak of.
While in college, Epps formed the hip-hop duo Playaz Circle with Earl Conyers, a friend from high school. Though it took him a while to break into the main stream hip-hop market, it is now undisputed that 2 Chainz has a real influence in the industry. 2 Chainz is currently signed to Def Jam Records, and has 4 successful studio albums and 10 mixtapes in his discography. Since his debut studio album, Based on a T.R.U Story, 2 Chainz has never looked back. Now at age 41, it is clear that the artist has learned how to make money off of what he loves; including cannabis.
On October 29th, 2 Chainz revealed that he is partnering with Green Street Agency to launch Gas Cannabis Company. The name plays off of one of the many nicknames that people have for marijuana. People refer to marijuana as pot, tree, weed, and in this case, gas. The brand carries three different strands of premium weed, which are all named after the different octane levels you can find at your local gas station. The company’s baseline offering is called the 87 line, which is considered, “the most affordable”. The rapper follows up with an 89 Gas line that caters to those who want a “supercharged and powerful” but “smooth ride”. Inevitably, the company offers the highest quality strain under its 93 line. All three strains are available in either pre-rolls or 3.5 oz. packages. Though at the moment they do not offer concentrates or edibles, the official press release indicates that the company plans to do so soon.
Similar to his first studio album that was released, the name of the company also stands for something more than what is indicated on the surface. In his first album, Based on a T.R.U Story, TRU stand for “The Real University”. He takes a page out of his own book with his cannabis company, and revealed that GAS stands for “Good A** S**t”. The rapper and weed connoisseur goes further to say,
“I know quality GAS by the look, the feel, the smoke… GAS stands for one thing, and you’ll know it when you experience it. It’s top-end, but at an affordable price, because I want everyone to be able to understand that GAS is the real fire.” – 2 Chainz, Gas Company Co., 2018
The company is currently housed at the Westside Station dispensary in Van Nuys, CA. Green Street Agency has also partnered with popular artists Rae Sremmurd, The Game, Snoop Dogg, and Waka Flocka Flame to develop other successful strands. The company has capitalized on their ability to connect entertainers to the industry in a way that makes money for both parties. Their mission statement is as follows,
“We’re a full service creative agency that works exclusively within the marijuana industry. We enable brands to connect with influencers and consumers through non-traditional means to build brand awareness and loyalty.” – Green Street Agency, 2018
Be on the look for other partnerships that Green Street Agency initiates. Already a large player in the industry, I am sure that we will continue to see their name circulate as the industry continues to grow!