Let’s face it. The industry of cannabis is developing into that of a household name, similar to the domination of Tobacco related products for the past century. In 2018, many industries are beginning to take more advanced and technological approaches when it comes to the way they conduct their businesses, and the way that they present them to consumers. The cannabis industry is no different; as consumer perceptions continue to become more and more positive and accepting, the industry itself must adapt to create a culture that is no longer associated with the negative stigmas of marijuana consumption. Professionals in the cannabis industry want their stores to mirror the concept that cannabis can be consumed professionally and is, in fact, a modern substance.
In recent years we have all seen the merging of art and certain industries. Hospitality approaches in the residential, healthcare, retail, and now, cannabis, are all moving towards art for the design. As marijuana becomes legalized across the United States more and more, emerging modern design niche’s make many industries look synonymous. Interior designers of cannabis shops are now looking to design their interiors to the point that if you somehow did not recognize the marijuana, you could easily mistake it for a high-end hair salon or advanced coffee shop. In an article by Meghan Edwards on Interior Design, she outlines 5 different cannabis stores that exhibit modern approaches to interior design.
1) Park Range Recreationals by The High Road Design Studio. Located in Oak Creek, Colorado.
For retail designer, Megan Stone, forging a positive connection with the community was her primary goal for the project. Stone owns the first design firm that Interior Design has seen that specializes in retail design. Park Range Recreationals is a 500-square-foot space that keeps a sense of openness due to storage that is cleanly concealed behind wooden panels and stainless-steel canisters. The steel library looking ladder in the left hand corner of the photo above adds to the stores inviting atmosphere. Stone states her reasoning for designing the store as such:
“Design can be a powerful tool in changing negative perceptions of cannabis and elevating the value these businesses can add to a community. As a result, a more sustainable and profitable business is possible.” – Megan Stone, Owner of The High Road Design Studio, 2018
2) Paper & Leaf. by Johnson Squared Architecture and Semigood Design. Located in Bainbridge Island, Washington
The co-owners of Paper & Leaf opened the doors of the shop in 2017 to embody a central vision; that of a high-end art gallery that featured a warm, inviting atmosphere. The store is very brightly light, features handcrafted wooden cases, and a 12-foot-long oak table that they call the “discovery station”. Brendan Hill and Steven Kessler decided that bamboo lining across the rafters of the store help to banish any concern that their purchase is “taboo”. In other words, they want their customers to know they are purchasing quality marijuana.
3) Columbia Care by Bruce Hampton and RPG. Located in New York City, New York
Design and build firm based in New York city, RPG created a branded experience for 10 medical marijuana dispensaries in the city of New York. The very first flagship was revealed in New York in January 2018. Columbia Care features wood, marble, bronze, and white solid surfacing. These features are meant to appeal to patients, pharmacists, and consultants alike by fostering a contemporary and comfortable environment. Their spaces create a new image for medical marijuana shops due to soft lighting, modern seating, and large-format photos to educate patients on various cannabis products. The store also runs videos and has tablets for each patient to maintain professional.
4) Silverpeak Apothecary by Tanagram Design. Located in Aspen, Colorado.
If you notice the theme, 2 of the shops that we have already mentioned are located in the country’s leader in marijuana sales. Having legalized marijuana in Colorado first, the retail scene is transforming with marijuana shops everywhere. Mentioned by Meghan Edwards, one can expect the stores in Aspen to look much more upscale. Tanagram Design turned Silverpeak into a luxury environment with warm wood accents and sleek display cases.
5) Pineapple Express by The McBride Company. Pineapple Express is a national chain.
The McBride Company is ahead of the curve with their design concept that they soon plan to implement across the country once legal marijuana takes place nationwide. Their aesthetic of a refined Hawaiian resort. The CEO of the McBride Company is very adamant in providing a sales experience that reflects the continuously evolving perception of marijuana. He states that,
“The store design and atmosphere we created offers consumers a space that incorporates all the elements of great retail design, but addresses the unique display and service challenges faced by the cannabis retail industry.” – Pat McBride, CEO of The McBride Company, 2018
Go check out your local dispensary and see how they have adapted for the modern day political climate and consumer perceptions. Thank you to Meghan Edwards and Interior Design for the wonderful article.